What is MoviePass?
MoviePass is a subscription service that allows subscribers to see a movie every 24 hours for a monthly fee. I subscribed for one full year and I saw 67 movies. My monthly subscription price was $35 a month, but I was able to get the first month at the introductory price of $20. I spent a total of $405 or $6.05 a showing.
How does it work?
MoviePass subscription works similar to a Gym membership. After the 30-day contract free introductory period, customers agree an annual contract, that if terminated before the end of the 12-month period an early cancellation fee is charged. Monthly payments are auto debited from the customer’s account set up with MoviePass. A MoviePass Credit Card backed by Discover is provided. The card is only usable when activated via the MoviePass App on your iPhone or Android device.
To activate the card, the subscriber selects a movie via the App; follows the steps on the phone and purchases a ticket from the kiosk or box office using the card. The card is active for only 30 minutes and the App uses the location setting on your iPhone or Android device to determine your location in relation to the movie theater. If a subscriber is too far away from the theater the card will not activate. I found it best to be within 100 yards proximity of the theater and a have decent data signal.
Additionally, once signed in, the App is tied to the phone for which it installed. A subscriber can’t sign in to the App on another phone with the same account. A subscriber trying to sign into a phone that has recently had the operating system restored or has a new phone must call to customer service to reestablish the account on the phone.
With MoviePass you are able to see a movie every 24 hours. For example if you see a movie at 3:05 in the afternoon subscribers have to wait until 3:05 the next day before being able to activate the card. There is no limit on the number of movies a subscriber can watch, but subscribers are not able, as of this writing, to purchase tickets to 3D Movies. Once activated the card is granted a spending cap. I once attempted activating the card for a regular showing, but could not purchase a 3D ticket due to the spending cap.
The Pros and Cons
Theoretically a subscriber could view a movie every day a week or on average 30 a month for a cost of $35 a month. As I mentioned earlier I saw 67 movies over a span of 365 days or one every 5.45 days. Needless to say I got my money’s worth.
The card works anywhere Discover Card is accepted. Because the cost is paid up front; using a kiosk to purchase the ticket can be fast and convenient.
Most subscribers frequent theaters with rewards programs, thus rewards pile up fast. Regal is the large chain in my area and about every fourth or fifth movie I would earn a free popcorn or soda or a movie ticket. On several occasions I used my rewards card, received a free popcorn ticket and used the Regal App to get a discount on the Soda.
It is difficult to see a movie every 24 hours. In most cases I would go to the last showing in my area, which was at 9:45pm, but could not get up the next day and see a movie in the afternoon. Half way through my membership MoviePass changed to the 24 hour time limit, which slowed my movie going habits considerably.
I had to restore my iPhone several times over the past year and eventually I was put on the naughty list by MoviePass, which required me to send a screen shot of my IMEI number from my iPhone before I was able to regain access to the MoviePass App. It made me feel like a criminal.
The App has only been updated once in the 12-months of using MoviePass and is poor at determining my actual location. I live close to a city in Idaho called Meridian. However, for months the App thought I was in Meridian, MS. I had to have alternate movie App installed to find movie times and called customer service to activate my card. This was later fixed, but it took several months and I am not sure if it is fixed completely.
The App regularly fails to show the times of movies playing at the largest theater in my area. To this day any time I want to view a movie at the Edwards 22 in Boise, ID I have to call customer service to activate my card. Again MoviePass customer service made me feel like criminal for calling in to get my card activated. “Are you sure there is a regular showing of that movie?” is not what I want to hear 30 minutes before show time.
If you have a theater that takes online reservations, forget about getting a reservation for a good seat. MoviePass requires you to be near that location and you are limited to the time you can purchase.
At first I thought MoviePass was a great value, but MoviePass changed its terms from a movie a day to a movie every 24 hours, which curtailed my movie going habits. The value I was getting out of MoviePass the past few months was one movie a week, thus I was essentially breaking even and for the most part recent movie releases haven’t been all that stellar.
The App is quite frankly the worst I on my iPhone. Uninstalling the App and reinstalling it, restoring your phone or getting a new phone eventually puts you in the dog house with MoviePass. At one point they threatened to cut off my use, but still charge me because they felt I was not using the service within their terms. I was only basically seeing a movie every six days, but they made me feel like I was seeing six a day and was robbing them of money.
MoviePass is not worth the commitment. To get value out of MoviePass, like with a gym membership, a subscriber needs frequent movies often. Working five days a week limits my viewing abilities. I typically go to movies on Friday and Saturday, but to get value out the services under the 24-hour prerequisite required a commitment I was not willing to sustain over a long period of time. Finally, despite the number movies to view, the quantity of quality movies are lacking, which results in fewer movies I would actually pay top dollar to see.